2024 – Present
ProXR Pickleball was founded in 2021 on the idea that an ergonomically-shaped handle adapted from baseball could transform the sport of pickleball. Over the years, the brand has grown into a research-driven innovator, developing pro-level gear in close collaboration with top-ranked athletes.
My contributions have included designing paddle artwork, creating product packaging, writing marketing copy, developing social media content, leading front-end website development, and establishing visual guidelines to strengthen brand presence across all touchpoints.
