ProXR Pickleball was founded in 2021 on the idea that an ergonomically-shaped handle adapted from baseball could transform the sport of pickleball. Over the years, the brand grew into a bold, irreverent voice in the sport, while still remaining grounded in research and collaboration with top-ranked athletes.

My contributions spanned product, brand, and digital—designing paddle artwork and packaging, crafting marketing messaging and social content, leading front-end website development, and helping shape visual guidelines as the business scaled.