2024 – Present
One of the most recognized names in pickleball—with over one million paddles sold—Paddletek shapes the sport at every level. Among its sponsored athletes is Anna Leigh Waters, No. 1 ranked player in the world.
My role has focused on evolving the brand’s visual identity, supporting new product launches, and ensuring consistency across web, social, and print pieces—helping maintain Paddletek’s legacy and leadership in the industry.