2024 – Present
Founded in 2010, Paddletek redefined modern pickleball with the invention of the polymer honeycomb core. Today, with over one million paddles sold, it stands as one of the sport’s most recognized names, trusted by world #1 players and serious athletes at every level.
My role has focused on evolving the brand’s visual identity, supporting new product launches, and ensuring consistency across web, social, and print pieces—helping maintain Paddletek’s legacy and positioning it for continued success in the industry.
