Founded in 2010, Paddletek redefined modern pickleball with the invention of the polypropylene honeycomb core. Today, with over one million paddles sold, it stands as one of the sport’s most recognized names, trusted by world #1 players and serious athletes at every level.

Over the course of 3 months, I collaborated with executive stakeholders and a small team of designers to develop, pitch, and roll out a rebrand that reinforced Paddletek’s leadership in pickleball and positioned the company for a successful merger.